Monday, December 25, 2006

Website Traffic Insider: How To Create Massive Website Traffic On A Shoestring Budget

increase website traffic the easy way

Website traffic can be easily be increased once you understand the fundamentals

Saturday, December 16, 2006

How To Create Massive Website Traffic On A Shoestring Budget

Every new website owner eventually reaches a point where they become frustrated with minimal or no web site traffic. This is common for all newbie web site entrepreneurs and they should not be discouraged by this milestone.

Some of the most common questions asked on blogs/forums/wikis etc. relating to web site traffic methods are:

How to increase web site traffic?

1) SEO your website correctly, there lots of SEO tools to highlight the weak areas in each web page. Search engines will then better understand your information and increase your website traffic. Patience is required using this method but long term this method requires the least amount of maintenance.

This is traffic where you deliberately 'engineer' an environment that attracts visitors from Search Engines. SEO, Social networking, Blogging, Feeder Sites etc all fall under this category.

2) PPC - Pay per click. You pay for traffic
This is traffic you pay for. Pay-per-click advertising, banner advertising, co-registrations etc, all fall under this category. Works instantly but can be costly and may not be targeted to your niche market.


3) Borrow It - This is traffic that you get from joint ventures. Shared opt in sites with free giveaways etc. Lots of instant traffic that requires automated follow ups known as auto responders.


Where to get more web site traffic?

Pay For Inclusion Search Directories

When you search the internet from Yahoo, the results are provided by a web site other than Yahoo. Search the Yahoo Directory (hundreds of thousands of people do each month) and you'll see web sites that have paid to be in those results. Each web site owner pays at least $299US per year to be there and may not even be included. This fee is for the application only. If your site is accepted, you will pay at least $299 per year, every year. You will pay more if you want a premium placement for your listing.

Pay Per Click Search Engines

The concept of pay per click search engines is very simple and works well. You buy targeted ad space based on a keyword phrase that is related to your product or service. Your ad is displayed on the search results page after a user searches for your keyword for that ad. Every time a visitor clicks through to your web site from that ad, it costs you from one cent up to $10 or more. You get web site traffic that is interested in your niche, as much as you are willing to pay for.

Increased web site traffic generation methods?

SEO - Find the right in demand keywords/key phrases for your topic niche. Give your website quality and relevant content that reflects a variety of keywords and key phrases.

Blog on other peoples forums, especially high PR sites of 5-7. This will get your site indexed hours or days and not months.

Giveaway quality stuff for free also known as loss leaders. People will like it and recommend your free downloads to others via their websites and or email lists.
This becomes viral and becomes a huge traffic generation method.

The importance of targeted web site traffic?

Targeted web site traffic is very important, people that visit your site are searching for a specific solution to a problem. If you supply the desired solution, then you have a customer in waiting with their wallet open.

If you are an adsense website, the click through rate will be higher as customers identify possible solutions on your website, even with Adsense.

Should I rely only on free web site traffic?

You can if done correctly, Google and Yahoo provide the majority of website traffic. Paid traffic is proportional to your wallet size. Getting lots of website traffic should only be a small part of your strategy. What you do with your visitors is much more important.

Getting large volumes of will increase web site traffic but paying for it may send you broke. To drive traffic to my web site I rely on promoting articles and back links that value my editorial contribution.

Leave paid alone and use it only with a structured strategy that you know that works. Never go in blindly with paid website traffic unless you can afford to lose it all.

Which web site traffic promotion is best for me?

That depends on many things. For newbie's focus on basic SEO, good niche content and Google friendly is a must. It's free and is consistent, it takes a while to provide steady traffic and it's free.

Advanced users should consider Google Adwords or similar. Viral marketing works amazingly if you have a great new product that provides a sought after solution.

Reciprocal links are good to have and submitting articles to lots of article sites would have to be on everyone's list of priorities.

Blog sites such as Google and Yahoo groups, Technorati, Digg and Delicious provide instant free traffic.

What can I do with my web site traffic statistics?

Plenty of things! You can establish which pages get viewed the most and which the least. Which keywords/phrases were used to find your website and which search engine brings you how much traffic. Which countries visit your website and days of week that are most popular. Handy to decide which day to use for maintenance downtime when needed.

Referred links are also handy to know, they display the websites that link to your website and provide traffic for you. Web site traffic statistics are a goldmine of information including daily traffic, number of pages view per visitor and duration time spend on your website.

How can I drive traffic to my web site?

Make sure you are registered with Google, Yahoo, MSN, AOL, DMOZ.org All the other search engines will index your website without your consent.

Back links are a must, blogs can really drive traffic but always short lived. Find permalink blogs with a PR of 4 or greater. If you can blog a comment on a PR 6 website, you will be indexed the same day!

Email lists also work but you need a list and they are time consuming to build and maintain.

How to increase targeted web site traffic?

Knowing your niche and the keywords associated is the first step. Once this has been identified, you must write or obtain information articles that relate to your niche keywords. Simply put, ensure your website is packed full of interesting content that readers will value. Also the search keywords entered by searchers within Google, Yahoo, MSN etc. match with your keywords throughout your site.

The search engine spiders note this and accordingly rate your website as relative to search requests. Of course you are competing against others doing the same.

Just do it better! Reciprocal links or one way links are a must. Aim for hundreds of links, eventually as your site matures go for thousands of links. There many tools to help you do this. www.linkmetro.com is one to start with.
Just register and other sites will contact you.

Remember to reciprocate your links ONLY with niche related sites!

Should I buy web site traffic?

YES and NO, newbie's should stay clear of paid traffic. Why? It is easy to fall prey to wolves that promise much and deliver little. There is no reason to buy traffic when first starting out! The exception is that you are a seasoned website owner and you have a proven formula that works for you. Then the risk of buying web site traffic may be justifiable and even be very profitable.

Google adwords is web site traffic on steroids BUT just like gasoline without respect it can blow up in your face!

Is cheap web site traffic worth the effort?

YES, but it requires lots of hard work to get the momentum going for every website you promote. Do not believe the hype of easy or no effort to your first million dollars, it will not happen. Stop dreaming, roll up your sleeves and do the hard yards now for the rewards later.

The best way to generate web site traffic?

Without doubt the best way to generate web site traffic is providing quality informative content, Google sitemap on your site, blogging and or submitting articles to article sites.

Google adwords is extremely powerful at getting massive traffic to any site BUT it can cost you big time too. Adwords should be left to the disciplined only. Otherwise you may get a surprise credit card statement from Google adwords traffic.

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